About Thinking Circular

Our understanding of
the Circular Economy

Thinking Circular presupposes a comprehensive, integrated understanding of the Circular Economy. Thinking Circular is global in nature.

The understanding of the Circular Economy is often reduced to waste management in central European societies. However, nature does not recognise waste as we define it in our societies and practise it in our society. The more consciously people interact with nature in their lives, the less waste there is. Waste as a product of surplus and unfair distribution is a result of the dysfunction of our economic systems. As long as we fail to produce and consume in such a way that our goods are tolerable for people and the environment and don’t endanger us, we will need to balance out the deficiencies in our system with green environmental technologies. Air, water and soil cleaning or decontamination will be necessary until the transformation has been achieved. For so long, “close the loop” has been considered the model for putting material and products into circulation in a manner that makes re-use possible to the fullest possible extent. So, there is still a great deal to be done on this journey and we continue to learn with every step.

About the multiverse
of Thinking Circular

With Thinking Circular, we are constructing a multiverse for green progress, in which we unleash the potential of green innovation. Through the Circular Economy and the Cradle to Cradle (C2C) design principle, we support economics, science and politics in becoming part of a sustainable society. Consulting, networking, partners, political classification, events, expert tips, influencers, speakers – all of these and much more are offered by Thinking Circular. This is where ideas evolve for safeguarding the future: Green innovations are devised and put into practice.

Eveline Lemke is the central intermediary and the face of Thinking Circular. She makes her networks and knowledge available, builds gateways and bridges between the various sectors of the Circular Economy. Through her experience, she knows not only about the political necessities but also very precisely the socio-economic requirements. With her help, change becomes reality. As such, we are gradually paving the way to an economy for a good life.

About the founder

High-School Abschluss Eveline Lemke


Take-off into the Circular Economy

She investigates where and how products and resources end up at steel distributors, recycling centres and within the metal industry. In doing this, she quickly learns the real value of waste as a steel merchant and thinks to herself: “There must be another way!” The inner unease about the wasted resource and energy potential drives her on her journey to change. New solutions for material flows, raw material cycles and sustainable use of resources guide and occupy her to this very day.

Wirtschaftsministerin Evelin Lemke bei politischer Veranstaltung


For putting ideals into politics

Responsibility, motivation and the urge to make things happen lead her into politics. The steel merchant who used to investigate material flows becomes a woman of action, the Green Minister of Economic Affairs who decisively shapes the energy transition in Rhineland-Palatinate. She forges ahead with projects such as founding the Energy Agency, expanding wind farms and the Hunsrück-Hochwald National Park, thereby combining ecology and economics profitably. More recently, Eveline Lemke has been a symbol of green innovation.

Eveline Lemke bei Veranstaltung vom Verband der Unternehmerinnen


Safely leading through the terrain

As a guide, Eveline Lemke demonstrates to companies a way of doing things differently. As an expert in sustainability and the Circular Economy with political contacts and lots of insider knowledge, she leads her clients safely through rough terrain. She helps them to overcome obstacles, rectify weak points and take the correct route. Her aim is for every company that she and her team support to be able to tell a heroic story.

Current news


Versatile & multifaceted: Learn about the various stages in Eveline Lemke’s life journey and build up a better picture of her. Here, you will find all information in a compact summary.


Eveline Lemke summarised the topics, obstacles and encounters that supported and shaped her during her political career in a book published in 2016: „Politik hart am Wind – GRÜNE Perspektiven für ein gutes Leben“ (“Politics close to the wind: GREEN perspectives for a good life”).


As a former politician, speaker and forward thinker, Eveline Lemke fills her personal blog with opinions, current issues and trends on the topic of the Circular Economy. Read about what motivates the founder of Thinking Circular!


Our values in
the multiverse


“There must be another way!” We are always motivated by striving for improvement. We forge ahead and also follow the less pleasant paths. Because we know what we are doing it for: to leave behind a better world for our children and subsequent generations. It is only by taking responsibility for our society and environment that we will be successful in safeguarding our future.

We are critical and we challenge: this means that we sometimes also cause a stir. For this purpose, we demonstrate responsible approaches, which are then easier for others to adopt later on.


Expertise, reliability and authenticity form the foundation for trust. It goes without saying that as part of this, promises need to be turned into action. We leave our colleagues and clients the freedom they need and respect their areas of competence. This is how long-term, friendly relationships of equals are formed, characterised by mutual respect.


Striking out in other directions and thinking afresh, developing innovative ideas and transposing them into projects, launching these projects and not being afraid to make mistakes – that runs in our blood. As such, we chalk up even small steps as success. We draw further drive and motivation from this for testing out the untested. This is how we work together to surpass ourselves. And at the same time, we remain passionate about the “raw material transition”.


Progressive thinking safeguards the future.

Our vision is a world with no waste and no throwaway culture. In this world, things retain their value. All materials can be re-used indefinitely. Doing this means no damage is caused to either humans or nature. There is a positive benefit to each economic activity.

Großvater sitzt mit kleinem Jungen auf Wiese mit Pusteblumen


We create awareness of the Circular Economy and Circular Engineering in society, the economy and politics.

As agents of change and the innovation necessary for it, we bring the required stakeholders together. We create more value for people, the environment and the economy with disruptive ideas, innovative design and re-thinking products, services and business models. Intelligent design is making products and services renewable and reusable. Quality, usefulness and aesthetics are the determining parameters in this.

Großvater sitzt mit kleinem Jungen auf Wiese mit Pusteblumen
Podest mit Rohstoffen: Glas, Stein, Blei, Holz, Moos, Kunststoff, Metall
Hochhaus mit Baum auf Balkon