With the subtitle “From throwaway to circular economy”, the New Live initiative has published a magazine and launched an online platform that deals with recycling material made from tire rubber, so-called end-of-life tires (ELT). Emerging from a working group of the trade association of the rubber industry, the topic for the initiative initially seems obvious. But it's worth taking a closer look. Because here an industry is consistently taking the next steps on its way from a throwaway to a circular economy. Everyone can take part. Do you...