Every child knows today: We are a throwaway society. Although we have been trying to perfect waste management, invent environmental regulations and preach producer responsibility for almost 40 years. Too often consumers are blamed for their consumption style, which is based on the principle of “take, make, waste”. In addition, there is the invisible enemy, the rebound effect, which keeps us buying new products, always believing that the new is better than the old: it uses less energy and is better for the climate. This phenomenon becomes visible...