News / 07.07.2021

The BIG 5 - and their story behind The circular economy offers new answers to the question of how 9 billion people can survive on this planet, accepting that there are planetary boundaries and climate change is ongoing. The aim of this study was to identify drivers of the big five globally largest material flows by mass from a circular economic perspective and to understand their story behind. Many scientific papers about circular economy focus on scoring countries according to their waste infrastructure, which exactly explains lacks in fulfilling the...

News / 07.06.2021

Only 0.15% of companies in Germany are oriented sustainably. This is confirmed by a new study, commissioned by the German Council for Sustainable Development. That is a total of only 5,837 companies, 18% of which are freelance, science, technology or service companies, 22% manufacturing and 10% trade. 3 million companies are not sustainable, are not interested in sustainability, or are not familiar with the term sustainability. This is a lot of room for improvement and reveals the implementation difficulties that exist. Yet some framework conditions and specifications have long been...

News / 01.06.2021

As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way. However, we don't trust any market research unless it has been done or verified by ourselves. That's why we have examined common personas (named Hannah, Tom, Dori and Ulrike) from the Sustainable Living 2020 study in more detail. For verification we have set...

News / 19.05.2021

The human actor in the Circular Economy is an interesting topic. Often it is assumed that consumers support the Circular Economy mainly through demanding circular products. System thinkers say, consumers are overestimated in this role. Furthermore, this mindset suggests that we can maintain our current system. The only thing consumers need to do is to consume differently. But that doesn't go far enough. This we would like to clarify in this blog post. The Circular Economy sometimes puts the cart before the horse. In recent years, the Circular Economy...

News / 26.04.2021

What we learn from nature science is that blue whales get disoriented by ship noise, dying riffs, rising temperatures due to climate change or because they are swallowing plastic waste. Just like the whales our material world is disoriented. Let’s use the metaphoric: Still, we are extracting 100 Billion tons of material every year out of this planet. That’s equivalent to more than 666 million blue whales. Still a number too large to imagine. Only 9% of all the material is moving in cycles. So, imagine the 10.000 blue whales,...

News / 22.04.2021

In Germany the market share of green products was about 11% in 2017 (latest numbers; that’s 139 Billion EUR of 1,300 Billion EUR GDP in total). The goal of a higher market share for green products is to reach 32% in 2030 (= 404 Billion EUR). Did you know? Green energy consumption has increased by 50% since 2011. After introducing trustworthy ecolabels, sales of green products triple within one year. 82% of the 15–29-year-olds are currently revolutionizing the food market through eating less or no meat. 33% of them...

News / 02.03.2021

In March 2021, Metropolitan Verlag, Regensburg, will publish the fourth Sustainability Yearbook. It contains valuable impulses to face the growing challenges of resource and climate protection and to initiate a transformation to the circular economy and climate neutrality in the economy. In addition to articles on new aspects and developments, the Yearbook contains best-practice examples from companies, presents networks and organizations, and provides an overview of competitions and certificates in the field of sustainability. With "Homo Circularis - Of circularity and reality. And what it all has to do with...

Unkategorisiert / 26.02.2021

About resilient earthlings, stewards of all things, who love, learn and seek good life The Circular Economy already offers some answers to the question of how the economy could be in the future. However, the theory is not complete. It still lacks an idea how we as humans are described in this new world. How would people have to be or act if the theory of the Circular Economy were to become reality? We dare to attempt a formulation that - following the Circular Economy - we call Homo...

News / 17.02.2021

About circularity and reality. And what it all has to do with banana bread. Eveline Lemke, Charléne Nessel Which statement best describes the future of the Circular Economy? Reality is becoming circular? Or is circularity becoming real? Is there a difference? And is it even true? Aren't we still miles away from a Circular Economy? The Circular Economy and the Green Deal are the EU's big topics, chosen by Ursula von der Leyen. So far, it has hardly met with any criticism, because it promises green growth opportunities and reaches new...

News / 11.02.2021

Every child knows today: We are a throwaway society. Although we have been trying to perfect waste management, invent environmental regulations and preach producer responsibility for almost 40 years. Too often consumers are blamed for their consumption style, which is based on the principle of “take, make, waste”. In addition, there is the invisible enemy, the rebound effect, which keeps us buying new products, always believing that the new is better than the old: it uses less energy and is better for the climate. This phenomenon becomes visible...

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