News / 01.06.2021

As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way. However, we don't trust any market research unless it has been done or verified by ourselves. That's why we have examined common personas (named Hannah, Tom, Dori and Ulrike) from the Sustainable Living 2020 study in more detail. For verification we have set...

News / 19.05.2021

The human actor in the Circular Economy is an interesting topic. Often it is assumed that consumers support the Circular Economy mainly through demanding circular products. System thinkers say, consumers are overestimated in this role. Furthermore, this mindset suggests that we can maintain our current system. The only thing consumers need to do is to consume differently. But that doesn't go far enough. This we would like to clarify in this blog post. The Circular Economy sometimes puts the cart before the horse. In recent years, the Circular Economy...

News / 17.02.2021

About circularity and reality. And what it all has to do with banana bread. Eveline Lemke, Charléne Nessel Which statement best describes the future of the Circular Economy? Reality is becoming circular? Or is circularity becoming real? Is there a difference? And is it even true? Aren't we still miles away from a Circular Economy? The Circular Economy and the Green Deal are the EU's big topics, chosen by Ursula von der Leyen. So far, it has hardly met with any criticism, because it promises green growth opportunities and reaches new...

News / 09.12.2020

All around the globe, among other things, within the framework of “Fridays for Future”, people are demanding decisive action from politicians for more climate protection. The corona pandemic has made it clear how vulnerable our lives are to external influences and what that can mean for our everyday lives. We are noticing more and more clearly that the effects of climate change also affect Germany, for example: increased hot days over 30 degrees, droughts, heavy precipitation events or rising sea levels. Climate protection and adaptation are central tasks of...

News / 02.10.2020

[caption id="attachment_3236" align="alignleft" width="300"] Leif Ziebeil, David Wozniak und Dr. Frank Ziebeil started the projekt[/caption] The start-up FZ-Recycling GmbH & Co. KG celebrates its first system in operation today. The small, decentralized EPS extrusion plant is built into a container and is used on a large construction site in Bad Neuenahr-Ahrweiler. Used EPS insulation material, i.e. styrofoam, otherwise an expensive waste to dispose of, is cleanly processed into compressed EPS directly on site. As a result, not 50 trucks drive to the landfill, but 1 truck transports the recycling...

News / 20.08.2020

With the subtitle “From throwaway to circular economy”, the New Live initiative has published a magazine and launched an online platform that deals with recycling material made from tire rubber, so-called end-of-life tires (ELT). Emerging from a working group of the trade association of the rubber industry, the topic for the initiative initially seems obvious. But it's worth taking a closer look. Because here an industry is consistently taking the next steps on its way from a throwaway to a circular economy. Everyone can take part. Do you...

News / 09.04.2020

Innovative projects need money and donors want to make binding investments in sustainable projects. The scientific discourse and the practical experience of how impact measurement and sustainability can be presented in a binding manner for investors is therefore a mandate for anyone concerned with future innovations. Certification with the FNG seal is a matter of course at ESG Portfolio Management GmbH.   See the Video here. Christoph M. Klein, founder and managing partner of ESG Portfolio Management GmbH, has now appointed Eveline Lemke to the advisory board of ESG Portfolio Management...

News / 27.03.2020

How to overthrow the crisis king’s crown (CORONA) on March 23, 2023 It was exactly three years ago that the small team from Thinking Circular was sitting together at the crisis meeting concerning the corona situation. And like some crises, whether Chernobyl, the forest decline, Fukushima, the climate crisis or the financial crisis of 2008, the Corona crisis has burned itself into the minds of the employees. What is not longer part of the team in 2023 is the fear of another crises. Only one thing is certain: the...

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