News

There is a lot to do on the way to a world without waste. In this section we not only report on the milestones in cooperation with our partners, but we also provide information about new offers and services.

It is particularly important to us to draw attention to individual projects and to report on valuable encounters that help us and our customers achieve their common goal. The time line of our news represents the story of Thinking Circular®.

 

 

News / 07.07.2021

The BIG 5 - and their story behind The circular economy offers new answers to the question of how 9 billion people can survive on this planet, accepting that there are planetary boundaries and climate change is ongoing. The aim of this study was to identify drivers of the big five globally largest material flows by mass from a circular economic perspective and to understand their story behind. Many scientific papers about circular economy focus on scoring countries according to their waste infrastructure, which exactly explains lacks in fulfilling the...

News / 07.06.2021

Only 0.15% of companies in Germany are oriented sustainably. This is confirmed by a new study, commissioned by the German Council for Sustainable Development. That is a total of only 5,837 companies, 18% of which are freelance, science, technology or service companies, 22% manufacturing and 10% trade. 3 million companies are not sustainable, are not interested in sustainability, or are not familiar with the term sustainability. This is a lot of room for improvement and reveals the implementation difficulties that exist. Yet some framework conditions and specifications have long been...

News / 01.06.2021

As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way. However, we don't trust any market research unless it has been done or verified by ourselves. That's why we have examined common personas (named Hannah, Tom, Dori and Ulrike) from the Sustainable Living 2020 study in more detail. For verification we have set...

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