There is a lot to do on the way to a world without waste. In this section we not only report on the milestones in cooperation with our partners, but we also provide information about new offers and services.

It is particularly important to us to draw attention to individual projects and to report on valuable encounters that help us and our customers achieve their common goal. The time line of our news represents the story of Thinking Circular®.



News / 01.06.2021

As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way. However, we don't trust any market research unless it has been done or verified by ourselves. That's why we have examined common personas (named Hannah, Tom, Dori and Ulrike) from the Sustainable Living 2020 study in more detail. For verification we have set...

News / 19.05.2021

The human actor in the Circular Economy is an interesting topic. Often it is assumed that consumers support the Circular Economy mainly through demanding circular products. System thinkers say, consumers are overestimated in this role. Furthermore, this mindset suggests that we can maintain our current system. The only thing consumers need to do is to consume differently. But that doesn't go far enough. This we would like to clarify in this blog post. The Circular Economy sometimes puts the cart before the horse. In recent years, the Circular Economy...

News / 26.04.2021

What we learn from nature science is that blue whales get disoriented by ship noise, dying riffs, rising temperatures due to climate change or because they are swallowing plastic waste. Just like the whales our material world is disoriented. Let’s use the metaphoric: Still, we are extracting 100 Billion tons of material every year out of this planet. That’s equivalent to more than 666 million blue whales. Still a number too large to imagine. Only 9% of all the material is moving in cycles. So, imagine the 10.000 blue whales,...

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