The human actor in the Circular Economy is an interesting topic. Often it is assumed that consumers support the Circular Economy mainly through demanding circular products. System thinkers say, consumers are overestimated in this role. Furthermore, this mindset suggests that we can maintain our current system. The only thing consumers need to do is to consume differently. But that doesn't go far enough. This we would like to clarify in this blog post. The Circular Economy sometimes puts the cart before the horse. In recent years, the Circular Economy...
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